Our concept: A Nod to Mod
My team was tasked with creating a strong campaign that would bring together four of the top brands for household goods. Dyson, Cuisinart, Racheal Ray & Progressive.
Like many of the campaigns I've worked on at zulily, I worked closely with a copywriter, photographer and a stylist to bring our vision of this campaign to life. My challenge was to create visual elements that speak to the concept to tie the campaign together and to highlight each individual players unique identity within the acceptable bounds of the zulily brand. These elements needed to clearly translate in a responsive setting across multiple platforms, including mobile apps and a responsive website.
Our campaign debut was an animated email banner added to the daily email sent out to zulily members. The email encouraged click through and clearly introduced the theme. In addition, a blog post was created to generate buzz and interest in the campaign. The post highlighted tips from our stylist on how to get that Mod look in your living area.